You Probably Forgot…

Ξ April 13th, 2008 | → | ∇ List Marketing |

This obvious, critical first step is so often forgotten…

Is your marketing strategy written down?

There are so many of us that are out there with great business ideas, great products, great tactics and yet no marketing strategy.

You Forgot This Step
If You Are Like
The Rest Of Us.

And we wonder why attracting the number of customers we want can seem so hard.

Ok, well, maybe there’s a partial marketing strategy, an overall direction, some definite intention. But, do you have your marketing strategy written down on paper?

If you don’t have a written marketing strategy, you are in good company. And you are in luck.

Why ‘in luck’?

Because you are about to see an ultra quick way that you can refine your marketing strategy and get it down on paper in less than an hour.

What is a marketing strategy anyway?

A marketing strategy is a high level plan that describes how you are going to get your product or service to your customer. It will include the answers to these important questions:

Let’s Take A Minute
And Get This Right

• What are you going to be selling?
• Who is your target customer?
• What problem are you solving for your customer?
• How will they find you?
• What is the sequence of steps involved in your sales process?

Great questions right? And for drop dead certain you have already answered them at one point in time or another, right?

Before we get into more detail let’s look at:

What’s The Big Deal About ‘In Writing’?

Writing down your plan will buy your self these advantages:

• Quicker and easier implementation of your plan
• Easier for you to see priorities
• Identify missing tasks
• Identify un-needed tasks
• Remember your plan
• Communicate your plan

You have a lot of good ideas, don’t you? Brilliant ideas, more often than not. And sometimes, when you get a new great idea, it needs to replace some of the old ones.

Good Ideas Are
The Problem

What happens with all of these ideas is that it get hard to remember which idea you are implementing and which ones are on the back burner.

A written plan solves this problem. When you get a new better idea that might make your plan better, you can take that idea to the plan, look at the one it might replace, make a conscious decision. Then you can replace your old ideas on the plan in writing, with the new ones. You will never be confused again about which ideas you are pursuing and which ones are being saved for later.

If this is such a good idea wouldn’t I have already done it by now?

There are good reasons you haven’t written out your marketing plan yet. These include:

• Too busy with other priorities.
• Your strategy is still in a state of flux.
• You have discussed it with other so everybody already knows it.
• It can be intimidating.
• You are waiting until your plan is perfect.
• Did not know how.
• Never though it was important.

Leave a reply

You must be logged in to post a comment.