What Is A List?
A list is your list of customers or prospects. It is totally simple. Everyone in business has a list, no matter what size the business.
My daughter recently had a lemonade stand business. Her list might be:
- Customers
- The red haired girl with braids that bought a cookie with her lemonade
- Billy from down the block
- Prospects
- The neighbors on the right
- Gigi
- Derek
Your business is more complex. You probably capture more data about your customers or you would like to. The more data you can access about your customers the better off you are.
Why Should You Use A List?
I was hoping you would ask. With a list you can:
- Stay in touch with your prospects until they are ready to buy.
- Keep your customers from going to the competition.
- Educate your customers on your industry, products and services.
- Sell more.
The key is: with a list you can stay in touch with your customers.
Toyota stays in touch with their customers too. They use tactics that most of us can’t afford.
If you want to compete with Toyota, you will need:
- Magazine ads
- Newspaper ads
- A press release staff
- TV ads
- Billboards
- Etc.
And you will go broke trying.
That is how the large corporations stay in touch with their customer and prospects.
Beat The Pants Off Toyota
Smaller businesses can use lists and special tactics not available to the giant corporations. More good news, much of your competition will lose by ignoring these techniques and trying to copy the big guys.
Have you ever noticed how many smaller businesses try to pretend to be bigger than they are? It usually backfires.
Don’t do that. Use the advantages of your smaller size. You can:
- Create personal relationships with your clients.
- Stay on top of your customer’s wants in ways the big guys only dream of.
- Offer and deliver true SERVICE rarely seen from the giants.
- Learn how right here.
- With your list.
If you want to learn the easy and inexpensive ways to get the most out the automated ways of using lists today, get on my email list by using the form below.
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I don’t spam an you shouldn’t either. The whole idea here is to give list subscribers something they want, something of great value, in return for a great business relationship.